Linkedin Social Media campaigns
*achieved nearly 9% growth in engagement rate after taking over social at the end of 2024, and over 20% increase in followers over previous year.
Ad filtering reeducation campaign Q1 and Q2 2025, geared toward publishers and advertisers in the ad tech space (selected posts shown).
Images from video with ad qualification explanation
Post text:
How well do you really know ad-filtering users?
Understanding who uses ad blockers and why is crucial for tech providers looking to create balanced solutions that respect user preferences while maintaining revenue streams.
The more you know about these users’ behaviors and motivations, the better you can design tech that enhances experience without disruption.
Discover what ad-filtering users are saying in our blog: https://lnkd.in/eQieYd7x
#AdFiltering #UserExperience #AdBlocking #DigitalAdvertising #TechInnovation
Linkedin image created in Figma
Post text:
400 million reasons to rethink your strategy. Retail media is booming, but are we missing the signals from a massive and growing audience? 400 million users worldwide are actively filtering ads.
This isn’t a threat, but rather an untapped opportunity. Ad filtering isn't ad avoidance. It's a call for better, more respectful engagement.
Find out more in more in our blog: https://lnkd.in/eXN3Uk74
#RetailMedia #AdFiltering #UserChoice #AdTech #DigitalMarketing
Post text:
Ever wondered how ad-filtering can transform the user experience?
This short video compares a standard mobile ad experience with one that follows Acceptable Ads placement criteria, showing how more user-friendly ad placement leads to a smoother, less disruptive experience.
#AdFiltering #UserExperience #AdTech #AcceptableAds
Ad blocking isn’t just an issue for online users—it’s a revenue gap for publishers.
Millions of users never see your ads, not because they don’t want to, but because intrusive experiences pushed them to block everything.
The good news? Ad filtering offers a smarter path—giving users control without cutting off your monetization.
Find out how respecting user preferences can bring revenue back. https://lnkd.in/e5R_dEHP
#AdFiltering #PublisherRevenue #DigitalPublishing #UserExperience
Linkedin Campaign for Cannes Lions
*event campaign with the highest engagement rate, averaging over 40 % per post (selected posts shown)
What a great kickoff to the week in Cannes! Thanks to everyone who joined us at the eyeo townhouse for yesterday's “apéro”. From relaxed chats to impactful connections, it was all about sharing real strategies for increasing publisher and retail media revenue.
Couldn’t make it? We’ve got more coming—same time, same place, Wednesday and Thursday.
RSVP now → https://lnkd.in/eXTyF_x7
#eyeoxcannes #retailmedia #publishers #monetization #networking
What a great kickoff to the week in Cannes! Thanks to everyone who joined us at the eyeo townhouse for yesterday's “apéro”. From relaxed chats to impactful connections, it was all about sharing real strategies for increasing publisher and retail media revenue.
Couldn’t make it? We’ve got more coming—same time, same place, Wednesday and Thursday.
RSVP now → https://lnkd.in/eXTyF_x7
#eyeoxcannes #retailmedia #publishers #monetization #networking