Rebrand eyeo GmbH
Repositioning brand voice from a B2C, user-centric company to a scaled B2B market leader, including new website, social media revamp, refreshed tone & voice, and strategic op-eds.
worked with Fork
Video highlighting the rebrand, new company story and change of focus from B2C to B2B. I worked on the new story, website copy, explainers, decks, and thought leadership pieces.
Debut of the new version of the eyeo and Blockthrough Ad-Filtering Report following complete company rebrand, with new graphics (Isabella Ruf and Fork) and new content and company direction/focus (along with Durrah Taqiah).
Selected website copy after rebrand
Publisher’s Guide to Ad Filtering debuted with rebrand (includes selected slides from the report).
Redefining company’s claim with focus on evolving business model.